Course Description:    How management decides to go about analyzing foreign markets will depend in large part upon your reason for extending to foreign markets. All of the principal reasons why companies decide to enter new markets share similar characteristics in terms of how to organize the methods for doing domestic market analysis. What is important to recognize is the fact that your company has to develop a unique design based upon its specific goals and more importantly, its budget and existing capacity, based considerations including:
  1. Size of Market
  2. Barriers to Entry
  3. Competition
  4. Adjacent Markets and Opportunities
  5. Product/Service Customization/Standardization
  6. Business Modes
  7. Culture\
  8. Political Risks
  9. Financial
 
Course Objectives:   Students will gain skills and tools for the decision making process based on research approaches and weight given to each element of the market mix strategies for foreign market entry success.
  • Foreign Market Analysis
  • Choosing a Mode of Entry
  • Exporting to Foreign Markets
  • International Licensing
  • Specialized Entry Modes for International Business
  • Foreign Direct Investment
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Market Entry Considerations