Dr. Steve Clarke - Managing Director China
Seminar Series

Strategies For Entering The China Market

This powerful seminar series will guide you through each of the necessary elements and considerations for market entry into China.

Strategic market entry and development programs, customized to your individual company needs. 

Benefits

  • Trade with China
  • Set up business in China
  • Identify best business opportunities
  • Outsourcing or off-shoring to China
  • Adapt to unique Chinese business and cultural environments
  • Day-to-day challenges of doing business in China
  • Identify potential pitfalls of cross-cultural misunderstandings
  • G​ain vital insights into marketing, distribution, financial and operating issues
  • Manage a Chinese workforce
  • Make money from your China business or investments

Topics

  • Introduction to China
  • Overview of the China Market
  • Environment for business in China
  • Economic environment
  • Socio-Cultural environment
  • Technological environment
  • Political/Legal environment
  • WTO timeline and implications
  • Taking advantage of booming industries in China
  • How to do market research for China
  • How to do due diligence in China
  • How to protect your intellectual property rights in China
  • Risks and challenges of doing business in China
  • Special investment zones in China

Strategies

  • Exporting/Importing
  • Licensing
  • Franchising
  • Representative office
  • Wholly-owned subsidiary
  • Joint ventures
  • Strategic partnerships
  • Direct selling/network marketing
  • Online retail

Getting Started

  • How to set up your business in China
  • Selling to China - Marketing, Financial and other issues
  • Understanding the Chinese consumer
  • Sourcing from China
  • How to get paid in China
  • How to handle gift giving and corruption
  • Chinese business etiquette
  • How to develop "cultural competence"
  • Identifying potential partners
  • Negotiating with Chinese
  • Partnering and collaborating with the Chinese
  • Building business relationships in China "The Fine Art of Guanxi"
  • Practical hints and tips for visiting or living in China

China case studies by Global Management Group

  • China Silk Inc.
  • KFC
  • Pizza Hut
  • Taco Bell
  • McDonalds
  • Starbucks
  • Sbarro Pizza
  • The Limited
  • Budweiser
  • Frito Lay
  • Giordano
  • Nike
  • Adidas
  • Ralph Lauren Polo
  • Chanel
  • Central Department Stores
  • Subway
  • Gucci
  • MaxMara
  • Fendi
  • Versace
  • Motorola