It is the mark of an educated mind to be able to entertain a thought without accepting it.”  (Aristotle)
Dr. Steven J. Clarke
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Research

  1. “The market research department is increasingly perceived as being not just responsible for the organization of research, but also for sharing and distributing knowledge and expertise in a credible and convincing way.” -Christoph Palmer

Research

Research Philosophy

My research interest continues my dissertation’s focus on the influence of cultural barriers to co-investment between Chinese and American commercial interests. These influences spark a range of reactions, from low end wars for market share, where consumers suffer, to top end loss of talent, where innovation is stifled.  On either side the lack of mutuality results in a loss of any concept of shared value; cultural practices on both sides reinforce a gap in expectations regarding notions of equity, motivation, management, negotiations, and leadership. 

 Behavioral sciences are providing fresh and exciting insight into international management theory and practice.  Classical approaches to policy, economics, finance, negotiations, and management are being reshaped by new thinking from behavioral science. In line with this research my area of application is on studying how Asian and American joint-ventures perform against key success factors. 

 My research plan over the next 2-5 years includes a focus on understanding how “Omni-channel” technologies and similar “flattening’s” in the age of globalization are influencing the structure (profitability), nature and style of deal formation.  One hypothesis has been that the more “cloud” oriented (transparent) an enterprise or venture is, the less likely it is that traditional cultural biases will discount the value of any underlying deal to the interest of any particular party.  The expansion of global brands provides litmus tests across Asia for studying how industries modernize and how perceptions of the underlying value of the industry change.

There is broad support for research in my areas of interest.  Any numbers of grants from academic, philanthropic, governmental and other institutions are available for support of field initiatives I would plan to undertake with the involvement of students and peers.  It is my aim to coordinate to the extent possible and desired,  my work in the department with the work of colleagues. No doubt the combined talents of the core faculty may well represent a powerful source of ideas for collaborative research funding.

 “Research is what I’m doing when I don’t know what I’m doing.” (Wernher von Braun)


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