New Markets

How do we establish our brand presence in a new market? Entering a new foreign market appears to be a significant opportunity for our business, however, substantial risks present challenges and considerations that go beyond traditional domestic market hurdles. We can generate a successful market mix strategy through a systematic approach, built on critical research, strategic planning and implementation.

New Products

With new markets, product introduction requires careful analysis of alternatives in marketing to these culturally diverse foreign market opportunities.  Standardization, customization or a blend, requires strategic evaluation of competitive advantages facing dissimilar consumer buyer decision making processes, in additional channel and marketing distribution challenges.

New Services

Whether unique services offered by your company, or product support services, components take on different tangible and intangible elements in cross-cultural contexts.  Foreign markets can differ dramatically in what brands and consumers spend on services.