It is the mark of an educated mind to be able to entertain a thought without accepting it.”  (Aristotle)
Dr. Steven J. Clarke
  • Home
    • About >
      • CV >
        • Retail Experience
      • Techne Design Inc. >
        • Techne Design Customers
      • China Silk Wines >
        • China Silk Wines Sales Sheet for Distributors
  • Consulting
    • Global Management Group
    • Clients
  • Teaching
    • Philosophy
    • Courses >
      • Product to Market
      • Principles of Marketing
      • International Marketing
      • International Strategic Managment
      • International Strategic Alliances
      • Strategies for Analyzing and Entering Foreign Markets
      • Brand Positioning
      • Cross-Cultural Negotiations
      • Ethics and Social Responsibility in International Business
      • Asian Market Entry
  • Research
    • Philosophy
    • Publications
    • New Book: Chinese/American Cross-Cultural Negotiations
  • Contact
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Corporate and Academic

My research interest continues to focus on the influence of cultural barriers to co-investment between Chinese  and other Asian companies and American commercial interests.

Research Philosophy
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New Markets

How do we establish our brand presence in a new market? Entering a new foreign market appears to be a significant opportunity for our business, however, substantial risks present challenges and considerations that go beyond traditional domestic market hurdles. We can generate a successful market mix strategy through a systematic approach, built on critical research, strategic planning and implementation.

New Products

With new markets, product introduction requires careful analysis of alternatives in marketing to these culturally diverse foreign market opportunities.  Standardization, customization or a blend, requires strategic evaluation of competitive advantages facing dissimilar consumer buyer decision making processes, in additional channel and marketing distribution challenges.
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New Services

Whether unique services offered by your company, or product support services, components take on different tangible and intangible elements in cross-cultural contexts.  Foreign markets can differ dramatically in what brands and consumers spend on services.
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