Course Description: Emphasis is on the strategic implications of competition in the markets of different countries. An environmental/cultural approach to international marketing permits a truly global orientation. The student's horizons are not limited to any specific nation or to the particular ways of doing business in a single country.
Course Objectives: This course provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any country or global region. The course is designed to stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside their home country and to raise the student's consciousness about the importance of viewing international marketing management strategies from a global perspective.
Topics in the course include: